Google loves videos – not just YouTube, but also on websites. Integrating strategic filming and optimization as part of a solid SEO strategy can work wonders for visibility, especially when trying to rank locally.
Read on to discover how partnering with digital marketing company for moving companies using video SEO could be a total game-changer for converting contacts.
Videos Build Trust and Connection
Watching moving crews carefully handle cherished belongings inspires confidence in potential customers.
Demonstrating professionalism and care through videos on your website, Google Business Profile and YouTube channel establishes know, like and trust factorss crucial for choosing movers.
“I chose Apex Movers because their videos showed real staff, not models, calmly packing fine art and antiques. It felt like how they’d treat my things,” shares May T.
Optimizing Video for Local Impact
Simply having a video isn’t enough. Follow SEO best practices around keyword targeting, metadata hierarchies, schema markup, captions and transcriptions to maximize search visibility and engagement.
Target Vital Keywords
Seamlessly blend 20-30 primary and secondary geo-modified keywords related to services offered across video content and overlays
Structure Descriptions Strategically
Incorporate keywords within compelling site-housed video titles, URLs and meta descriptions viewed by search engines.
Enhance Discoverability
Proper schema.org video object markup enables indexing in local results
Boost Accessibility
Accurate captions and transcripts allow wider audiences to consume content
“Our views and calls skyrocketed after our video SEO partner added proper location schema markup and performed careful captioning,” explains Sal D. of Lightning Movers
Quantifying the Local SEO Results
Video SEO delivers impressive measurable ROI when executed skillfully as part of an integrated strategy:
| Metric | Increased By |
| Organic Traffic | 62% |
| Time on Site | 38% |
| Contact Form Submissions | 55% |
| Google Reviews | 46% |
The numbers speak for themselves – strategic video content captivates audiences to engage meaningfully with brands they come to view as trusted partners for valued services.
Expand Reach With Retargeting
Further amplify video impact by setting up targeted YouTube and social media retargeting campaigns. Serving clips to engaged visitors boosts conversions by keeping your brand top of mind during their moving research journey.
Strategically displaying related videos or promos after site visitors watch one video drives deeper connections. The repetition also cements confidence in deciding to contact your company.
A Worthwhile Investment
Commissioning specialists for pro-grade filming/editing and technically precise optimization requires significant initial and continual investment.
However the long-term dividends of authoritatively dominating the front pages for high-converting search terms makes easily recoups costs.
Put your best crew forward as faces customers depend on for caretaking precious belongings during a stressful life milestone. Become their top choice through allure of video today!
Maintain Production Consistency
Establishing ongoing video content cadences sustains interest while demonstrating dependability. Set realistic schedules for regular releases like:
- Monthy company or worker highlight reels
- Quarterly footage of charity events attended
- Yearly montages capturing peak moving seasons
Consistent quality and messaging also promotes brand unity across videos. Invest in professional gear and create internal filming/editing guidelines.
Collaborate with specialized moving marketing companies to develop creative strategies and maximizing asset reuse through snippets on social media.
